Georgia, our new Digital Apprentice

It’s time to meet another member of the Newicon team. This time, a sit-down with Georgia, our new Digital Marketing Apprentice…


What’s your working background, and how did you come to work for Newicon?


I studied Creative Writing at Bath Spa University, mainly because writing novels is something I’ve wanted to do for as long as I can remember.

During my studies, I managed to get some work experience at Vintage (Penguin Random House), in London. I spent two weeks in the Marketing and Publicity department and realised how interesting marketing can be. I left London with a suitcase full of books (gifted, I promise) and a completely different career plan.

Once I graduated I decided to pursue some training in marketing, and when the Digital Marketing Apprenticeship position became available at Newicon, it was perfect.


Describe your job to a six-year-old.


I write things online and try to get strangers to read (and enjoy) it.


What’s it like to work for Newicon?


I feel like I’m constantly learning new things. There isn’t a day where I don’t discover something new, whether it’s a function on Google Ads or a totally random fact that’s taken the office by storm.


What was your proudest moment at Newicon?


I’m really proud of the first few blogs I’ve written at Newicon. As someone who was used to writing fiction and had a very basic knowledge of tech, writing those first blogs required a steep learning curve and plenty of adaptation.


Describe Newicon in three words.


Creative. Innovative. Friendly.


If you could switch jobs with anyone else at Newicon, who would you swap with, and why?


I think I’d like to swap with one of the designers. Anything that involves thinking creatively instantly appeals to me, and the possibility of seeing something I’ve created out in the world like a banner or website would be so cool.


Do you have any interesting or unusual hobbies?


I’m obsessed with podcasts and I read a lot – like a lot, a lot. I have a shelf dedicated to the Penguin Modern Classics that I collect, and a shelf of rare and vintage books that I’ve found in second-hand shops. It makes me both a huge book nerd and a fire hazard.


Favourite film/TV show?

I grew up watching Friends so it’s my go-to show. I’ve seen every episode at least 20 times. I even analysed the scripts for my English A-level.


If you could time-travel, where would you go?

I think I’d go to the start of the ’90s.  I’m a ‘90s kid but I feel like I missed out on all the good bits because I was too busy being a baby. I’d like to see Nirvana at Reading Festival and wear way too much eyeliner.


Who’s your celebrity doppelganger?


I’m clinging onto the one time someone told me I looked like Adele.


Do you have any hidden talents, or is there an interesting fact about you?


I have a black belt in Karate, but I also have tiny hands — so I guess that makes me a little less threatening.

If you’re interested in working with Newicon on your next digital project, get in touch now.