If you haven’t already heard, the new european laws now require that digital publishers give their visitors information about the use of cookies when visiting their website or apps by the 30th September 2015.

Google has recently started writing to customers of its AdSense, DoubleClick and Analytics products to warn them about the new EU Cookies Policy legislation.

What Are Cookies?

Cookies are tiny little data files that are stored on your computer, tablet or mobile device by a website’s server. However, only that server will be able to retrieve or read the contents of that cookie. Each cookie is unique to your web browser. It allows a website to recognise a particular user’s device and store some anonymous information about the user’s preferences or past actions.

What Is The Cookie Law?

The Cookie Law is a piece of EU legislation which states the need for websites and apps to obtain consent from visitors in order to store or retrieve any information on a computer, tablet or mobile device.

Other technologies such as HTML5 and Flash local storage act in a similar way and are therefore also covered by the EU legislation.

So Why Have The Cookie Law In Place?

Across the internet, websites use cookies to track and store user information in users’ web browsers. Some websites will store more than others in order to best tailor the user’s experience on their website.

The Cookie Law was created to protect online privacy. It makes visitors aware of how information collected about them is used online and then gives them the choice to accept it or not.

Take a look at our own Cookies Policy here

The ICO – Why So Many Web Developers Shudder At The Name

As the enforcing body for the infamous Cookie Law in the UK, the ICO are particularly frowned upon in the web development world.

When the Cookie Law was first announced in 2012 only 25% of UK consumers knew anything about the legislation. Whats more, any web owner or developer that then tried to comply with the new legislation found themselves with limited online resource and direction on how to do so properly. Interestingly though, big companies such as the Guardian, BT and the BBC revealed solutions which fully complied with the revised guidelines of the Cookie Policy just before they were announced, whilst the general public had little information in terms of what needed to be done to their websites and web applications. Very little information was also given to the consumers, who were left completely baffled by the whole process.

Thankfully, following a few high profile legal cases, big companies such as Google have now taken the cookie law seriously and have come to the rescue. To help with the process the Google has developed a website cookiechoices.org. This guide gives a concise step-by-step guide on how to comply with the new EU Cookie Law legislation. Making it very clear that websites should provide users the choice to choose whether to allow certain types of cookies access to their device and that choice must then be respected by the website.

It is unclear what will happen if digital publishers using any of Google’s services fail to comply with the Cookie Law legislation. However, it is significant that Google are taking such a strong stance behind the drive for better compliance, considering their previous position on the matter.

If you are still have any question about the new Cookies Policy legislation, then please do not hesitate to get in touch with one of our team. We’d be happy to help!

If you’re interested in working with Newicon on your next digital project, get in touch now.