Taking an e-commerce store to the next level

Client: Tanks Direct


Tanks Direct is a market leader in the water storage tank industry. We worked with them to take their e-commerce store to the next level in order to improve traffic, usability, sales and their operational efficiency.


Our Solution

▪ When Tanks Direct approached us they were already running and successful on-line store. However, the site, whilst performing well on search engines, was dated in design and not responsive or mobile friendly.
▪ The site has a vast array of products and it was very difficult to navigate and specify a product type
▪ The checkout process was convoluted and conversion below par.

▪ Building on a new brand identity, we set about designing an intuitive user experience; designing and prototyping a site with improved information architecture and flow to aid the experience.
▪ We integrated the Stripe check-out via API to improve the checkout process and aid conversion. This included the storage of card details to streamline purchasing for returning customers.

Key Features

▪ Data driven approach to UX and theme design
▪ Bespoke ‘responsive theme’ optimised for any device
▪ Custom integrations, shipping options and order management
▪ Managed virtual server deployment and monitoring to ensure reliability, speed and security


Measuring success


We continue to support Tanks Direct and assist with ongoing site enhancements, both visual and technical. We also help with the site PPC and SEO to improve traffic and conversion in order to further increase revenue.


Get in touch

For more information about how we can help you:

Tel: 0117 205 0425 Email: talktous@newicon.net