To coincide with an innovative data dashboard we are developing, Symec asked us to revisit their brand and online identity in order to create a website akin with their aspirations as a future market leader in the mobile device management arena.
▪ Symec traditionally were positioned as providers of mobile devices to workforces.
▪ They are launching a new platform (MIsymec) with the help of Newicon and needed to position themselves as market innovators.
▪ Current customers and new prospects were not aware of their Connected Business offering
▪ The current site did not allow them to promote events, news and thought leadership spotlight articles
▪ The brand identity was dated, confused and inconsistent across online and printed material
▪ Develop a new design language and information hierarchy which positioned the company for future growth, inline with their brand values as a market innovator.
▪ Develop a bespoke website with expansive site-map showcasing all their products and services in an easy to navigate and digest manner.
• Brand and design language creation
• Bespoke website built on Iconic (Newicon’s custom platform)
• Custom image creation for MIsymec and Connected Business offering
• Brand rollout across all digital and traditional material
• End-to-end project management from conception through to the launch event
The new website showcases the online platform, MIsymec, which Newicon is currently developing. The website outlines the products core modules and the benefits they offer to Symec customers. Look out for the product case study very soon!