Established in1892, Stone BCI are one of Bristol’s oldest companies. Over the years they have meticulously renovated and restored some of Bristol’s best loved architecture back to former glory. Whilst they also fit out hospitals, educational establishments and offices, both old and new. They turned to Newicon to help them cement their place in the digital world, with a web presence akin to their very own high standards.
Whilst more than 75% of Stone BCI business comes via repeat customers or on recommendation, the Senior Management team were well aware that competitors have invested in their digital presence and with a younger generation of customers now using the web ever more frequently, it was time that Stone BCI updated their website so they can better demonstrate their work to prospects.
Before Newicon commenced design or development, we initially investigated the companies Google analytics for the existing website. It became apparent that prospects would visit the website from a range of different devices; desktop PC’s, tablet and mobile. We suggested that to move with modern web standards and make sure the new website was accessible, we would develop a fully bespoke responsive website with a tailored view for mobile focused around service areas and project case studies.
Following an initial architecture phase that consisted of detailed site-mapping, wireframes and graphic design, we developed the approved web design into a responsive site using the WordPress platform. We provided complete control of all elements of the site, from client testimonials to project case studies. This extensive level of admin control allows the customer to rotate home page imagery and featured projects with just a few clicks, meaning the site can stay fresh and relevant with minimal effort.
Now the site is live our aim is to work with Stone BCI to improve their search engine positioning and to optimise the website for lead generation. In addition, we have recommended regular email marketing campaigns to keep prospects informed as new projects are added to the website.
• Architecture workshop and site plan
• Rapid wireframe design and prototyping
• Responsive web development customised for mobile
• Intuitive and comprehensive content management
The Stone BCI website is now optimised for both desktop, tablet and mobile web conversion. The content management system provides easy management of the site to enables the client to keep content fresh. Stone BCI's new responsive website perfectly meets the brief and positions the company to remain as a market leader for the years ahead.