Ecommerce Store

Client: Permagard Products


Over the past ten years we have helped Permagard develop their online business from the ground up, into one of the UK’s leading Damp Proofing and Property Renovation online stores.


Our Solution

We began working with Permagard when Newicon first opened its doors back in 2006. A lot has changed for both companies since then. The journey we both have shared has been one of growth and innovation. Thirteen years on, and we’ve just finished the latest update of Permagard’s flagship Magento store (alongside with a comprehensive rebranding). The new site is fully responsive and promises to take Permagard to even greater heights.

The new design is fresh and modern and caters for five responsive breakpoints; meaning the site functions equally as well on a Desktop PC, as it does on an iPad or smartphone. The back-end system with our custom integrations and bespoke modules, provides many additional features to enhance the stores marketing potential. Along with custom management features to improve the site administration and order fulfilment process.

In addition, with advanced site analytics and reporting, we and our associates monitor user behaviour, SEO and optimise the website for conversion by understanding what customers are looking for and how they engage with the website. We’re taking custom user experiences to new levels with this store and can’t wait to see how this new wave of eCommerce technology improves the stores bottom line.

What’s more, we’re already planning Permagard’s next big update – migration to the powerful Magento 2.

If you’d like a more in-depth look at some of the stores custom functionality, then please contact us for an example demonstration.

Key Features

  • Data driven approach to UX and theme design
  • Bespoke ‘responsive theme’ optimised for any device
  • Custom marketing modules; such as cart abandonment
  • Custom integrations, shipping options and order management
  • Custom ‘How-to-Guide’ section
  • Advanced CMS management for monthly promotions
  • Managed virtual server deployment and monitoring to ensure reliability, speed and security
  • Conversion tracking configurations for ongoing UX analysis and improvement


Having worked with Newicon for over ten years, they have helped us grow our e-commerce business to levels that we would never have anticipated. They keep us in-touch with the latest tools and trends that will help our sites provide a better user experience. They are also very commercially focused, always looking at conversion and ROI.

Newicon are a great company to work with, they are passionate about what they do and always provide a second to none service. From the design stages through to the technical implementation they understand our requirements. We would highly recommend Newicon to anyone who is looking for a friendly, efficient and professional web and software design company.

Steve Wookey
Sales Director, Permagard Products Ltd

Get in touch

For more information about how we can help you:

Tel: 0117 205 0425 Email: