Blog

We have a diverse and talented team at Newicon. We actively encourage everyone here to share their opinions and expertise with the online development community.

Image of branding work being done on a desktop and tablet

13 things you need when creating a digital brand

01st November, 2019

Branding in the modern age A brand is a distinct design, tone of voice and set of values that makes a promise to your customer. It’s a promise of a consistent message that should be visible at every touchpoint with your customer. A brand agency’s job is to create this message and fulfill this promis...

The Genuine Impact team, sitting on a sofa

Genuine Impact’s technology stack

21st October, 2019

One of our clients (fintech startup, Genuine Impact) recently asked for some input for an interesting article they were writing about the tech stack used to build their app -- and we were more than happy to take part.  Genuine Impact just published the article today, and it's an extremely insig...

A picture of the Innovate Bristol book

Newicon features in new ‘Innovate Bristol’ book

16th October, 2019

Newicon recognised as one of Bristol’s most innovative businesses We’re very proud to announce that Newicon will appear in the new book — Innovate Bristol.  The publication — which has already showcased businesses in cities such as Paris, Montreal and Austin  — chose Bristol as its first U...

Free resources: Website wireframe components

12th September, 2019

We’re lucky enough to have the opportunity to build a lot of websites here at Newicon. And through that experience, we’ve learned many ways to make the process of building more efficient and, ultimately, more successful. We’ve found, for example, that wireframes are a hugely important part of the pr...

an illustration of people stood on a laptop

7 common SEO mistakes you might be making

13th August, 2019

The world of SEO can be a confusing one, with multiple contrasting tips and opinions online, we know how hard it can be to find advice that you can act upon. It may only take a mere few hours to research and implement SEO strategies, but it can take many, many more to truly master SEO.  Sometim...

Alister Sneddon, CTO and Co-Founder of Genuine Impact

Everything you need to know about getting investment for your startup

23rd July, 2019

    An interview with Alister Sneddon, CTO and Co-Founder at Genuine Impact         Need help in figuring out how to secure investment for your startup?  Don’t worry, you’re not alone.  Finding the funding to get your startup off the ground can be a long, daun...

Georgia, our new Digital Apprentice

Meet Georgia, our new Digital Marketing Apprentice

21st June, 2019

It’s time to meet another member of the Newicon team. This time, a sit-down with Georgia, our new Digital Marketing Apprentice... What’s your working background, and how did you come to work for Newicon? I studied Creative Writing at Bath Spa University, mainly because writing novels is something I’...

6 benefits of using PPC for your company

07th June, 2019

Pay-For-Click (PPC) advertising is a marketing method often utilised via Google Ads. PPC allows businesses, big and small, to pay to put adverts in front of their target audiences online. If you’ve read our previous blog on PPC ‘A Beginner’s Guide To PPC Advertising’ you’ll know that a successful PP...

ux design services bristol

6 reasons why your business needs a responsive web design

28th May, 2019

If you don’t use responsive design yet, it’s time you catch up or be left behind. Have you ever tried to view a website on your phone, and been faced with a super zoomed in and low-quality page? With the rise in users browsing on their mobiles, it’s important now more than ever for site designers to...

7 ways to improve your website conversions

17th May, 2019

Is your website converting as well as you'd like it to? Our guess is, that if you are here reading this blog, your website could potentially be working harder for you. In order to get conversions, you first need a steady amount of leads coming through from your website. However, in many cases, websi...

How to start a startup

10th April, 2019

In the latest of our Team Talk series, Joe discusses a topic close to his heart: how to start a startup. Joe's had plenty of experience in the area, so if you're looking to get going with a new business idea, then make sure you read right to the end... Over the past few years, I’ve had the pleasure...

5 problems with legacy software

27th March, 2019

Struggling to stay in control of a sprawling legacy software system? Don’t worry, you’re not alone! We speak with countless companies — from SMEs right through to multinationals — that are stuck with legacy software systems, and don’t know how to move forward. It’s only natural that businesses end u...

Meet Mark, our Digital Strategy Director

21st February, 2019

From meeting the Queen, to paddling down the Salcombe estuary, to revolutionising UX — explore the life of a Digital Strategy Director. Mark Probert is one of our Directors — the people behind the wheel, driving Newicon from strength to strength. But that’s just the tip of the iceberg. He’s also a d...

a lady testing out the user experience of a website on you ipad

User testing — a vital ingredient in your next digital project

14th February, 2019

User testing is a critical element of any digital project. Rich, one of our web and UX experts, explains why.  Building a digital presence More than ever, companies are turning to beautiful designs, interesting interfaces and well-crafted marketing strategies to promote their products and servi...

Product Design vs UX Design: why you need to know the difference

28th January, 2019

What’s a UX Designer? And what’s a Product Designer? What’s the difference? And why should you care? I’m so glad you asked. If you’re looking to develop a product, build an app, become a designer or even develop a website — understanding the difference may be the most important thing to know. But tr...

Meet Rich, our resident Jazz/rock Star.

24th December, 2018

It’s time to meet another member of the team. Up next, a sit-down with Rich — resident music and marketing guru… Everyone at Newicon’s talented at what they do, that’s a given. But they’re also a pretty smart bunch outside the office, too. In our new blog series, we’re going to be intervie...

The problem with target=”_blank”

14th December, 2018

A security flaw in new tabs I recently discovered that making a link open a new tab by adding a target="_blank" attribute actually creates the new tab in the same thread and browsing contexts as the previous tab. This creates a few issues. First of all, there’s a potential performance issue, thanks...

Lightbulb in thought bubble

11 (more) rules to live by in the world of software engineering

30th November, 2018

In the previous blog in this series, we asked our software engineers to offer up a few rules that they wished they’d known when they started out in the industry. They delivered 11 fantastic examples. Some were controversial, but all were written to be genuinely helpful. In fact, the team had so much...

Inyoni Bay CIC logo

Inyoni Bay CIC — getting animated about digital marketing

09th November, 2018

Digital marketing has always been an important part of our software and web development services. And as we’ve grown as a business, so has our digital marketing offering. Now our digital marketing offering is set to grow again, and it’s something we’re extremely excited to be involved with — animate...

A computer, a mug and a note book.

11 rules to live by in the world of software engineering

25th October, 2018

    Software engineering as a subject is obviously incredibly complex and almost impossible to boil down into a set of rules. Not to be put off by a challenge, however, we decided to give it a go. So we asked our team of developers to offer up a few rules each — things they wish they’d bee...

UX Design for software on whiteboard. Newicon team at work

Why worktops are vital for your transformation

05th October, 2018

  Whether you’re redesigning your website, building a new mobile app or digitally transforming your entire business, there’s one part of the process that's fundamentally important to each and every project. In this blog post, we explain why. Laying the foundations In our experience, the one par...

An open book

Team talk: What storytelling, brand, and your next software project have in common

03rd October, 2018

  Here at Newicon, we’ve built a team with the skillset to help businesses at every level of a digital project — from marketing and UX design through to web, software and app development. ‘Team talk’ is a series of blog articles where we delve into the expertise of our team, and explore what in...

Meet Ross, designer for Newicon and hockey enthusiast.

17th September, 2018

At work, Ross is a designer extraordinaire. But what does he get up to outside of the office? We sat down with him, to find out. What’s your working background, and how did you come to work for Newicon? I did my degree at Weston College, in partnership with Bath Spa University (the fantastic Foundat...

A Beginner’s Guide To PPC Advertising

24th August, 2018

  Starting with the basics Pay-per-click (PPC) advertising via Google (or Bing, Facebook, LinkedIn etc.) is essentially where you pay to put your adverts in front of people when they’re online. We’ll use Google as an example as it’s the most commonly used and the others work a similar way. To b...

Map featuring Newicon

8 reasons for your business to take local SEO seriously

17th August, 2018

In my last blog, I talked generally about local SEO: what it is, how it works, and why it’s so important for businesses to use. Now it’s time to get into the specifics. A quick recap If you read my previous blog on why local SEO is important to business, you’ll have learned how local SEO can drive t...

wireframing services

5 reasons why UX design is important for your business

01st August, 2018

  UX (user experience) design is a popular business buzzword right now — but what does it really mean? And how can your business benefit?   Defining UX Before we delve into why UX design is important for your business, let’s take a second to clarify what it actually is. Essentially, UX designers tak...

young boy on a ladder reaching up to the sky

Things to consider when launching a new product

01st August, 2018

The phase between coming up with a new product and bringing that product to market is crucial. Here's what you need to ask yourself, if you want to get it right. Sales and marketing considerations Core objectives:   What are the core objectives for your product? What is the overall vision that you a...

digital transformation

Digital transformation is just one question away

03rd July, 2018

When you arrive at work in the morning, ask yourself: what would make your product, service or process better? For us, that’s an integral part of any digital transformation. Not because of the potential answer (although that’s important too, as we’ll explain below), but because you’re asking the que...

Map with pin

Why local SEO is important for your business: part one

18th April, 2018

If you’re new to local search or are wondering where to start with your online marketing efforts, then don’t panic — here’s a guide. Increasing competition in the digital world means it’s important to try and stay ahead of the crowd when it comes to promoting your business online. Whether you’re a n...

What digital transformation means for your business

26th March, 2018

One thing is for certain in modern business: if you’re not innovating, you’re falling behind. To keep up with your competition (let alone get ahead), your business needs to think digitally and make use of technologies that’ll improve both your customer experience and operational efficiency.   Becomi...

Digital Transformation in action.

Meet the MD

26th March, 2018

In this team interview, we’ve managed to snag a few minutes with our busy MD, Steve O’Brien… From singing in a band to meeting the Queen, our MD’s done it all. But what he’s achieved with Newicon tops the lot. We sat down with Steve to get some insight into what he gets up to when he’s not helping t...

Kubernetes: A Deployment Voyage

20th November, 2017

Coming to Newicon as an intern for three weeks I was offered several isolated projects to dive into – to my great pleasure almost all of them revolving around topics I had very little experience with. One of them: the container orchestrator, Kubernetes. Why Kubernetes? Deployment in its traditional...

Newicon, TEDxBristol, And The Dawn Of A New Tomorrow

27th October, 2017

 Getting Involved Newicon first helped TEDxBristol as a financial sponsor in 2015. After attending the excellent day of talks we felt we wanted to become much more involved, since a desire to share ideas, innovate processes, and push boundaries are fundamental pillars of our core company cultur...

UX Design for software on whiteboard. Newicon team at work

Eight Ways To Align UX With Brand and Business Objectives

17th August, 2017

Designing your user experience (UX) to simultaneously cater for your customers and your business objectives can be a tough task. But with this advice you’ll find the process both easy and effective. Bringing business into a new age. Digital transformation is about adapting the way you do business to...

Modifing your hosts file

26th June, 2017

Modifying your hosts file allows you to override DNS settings on your local machine.  This is very useful if you are trying to test a site before switching over the global DNS you can do a dry run with just your machine. Essentially by modifying your hosts file we get your machine to resolve th...

Introducing Neon: Our Custom Web Application and Content Management Platform

01st March, 2017

Introducing Neon™. We have created a Web Application and Content Management Platform that is both simple and scalable. The platform contains four key products, of which the Content Management System (CMS) is already in use, powering websites and web-apps we have created for many organisations...

CSS - Cascading style sheets

Internet styling; can we break free from css and stylesheets?

17th June, 2016

Whilst researching my previous post, and during day-to-day development with CSS, I’ve come to realise the true dependency that the web has on CSS. No website on the internet would be the same without it, and it’s a tool for creating everything from wonderfully creative sites to simple but necessary...

Why SSL Certificates - Do I need one for my website?

SSL Certificates – Are They Really Necessary For My Website?

14th September, 2018

  In recent years there has been a growing debate on just how important SSL certificates are, and whether or not they are needed for every website. Google itself have recently stated that they are beginning to prioritise secure websites (https) over non-secure websites (http) in their search al...

CSS - Cascading style sheets

Cascading Style Sheets: Exploring the Cascade

05th April, 2016

  Many of the technologies we all use in our day-to-day lives have some very humble beginnings, and web technologies are definitely no exception. They have evolved and transformed over time into the complex, yet powerful tools that we get to use on a daily basis. Cascading Style Sheets, or CSS,...

Newicon – Proud Sponsors of Larkhall Athletic Eagles FC

24th November, 2015

  When we heard that a local youth football team, with great potential, needed assistance we jumped at the chance to help out. Larkhall Athletic Eagles FC are an under eight team playing in the Minor Football League and have struggled with financial difficulties in the past. Needless to say New...

An Introduction to the Internet of Things

18th November, 2015

The internet of things (IoT) is the idea, that every information from the real physical world will be collected, analysed and reacted upon by devices (automatically) controlled through the internet. How new is the concept of IoT? The concept of IoT has its name since 1999 and found its first applica...

TEDxBristol ‘Great Expectations’ – A German Review

18th November, 2015

  My first day at work as a trainee from Germany at Newicon actually was a fun and simple task as an introduction to the team and the work they are doing here. But as one might have guessed it from the headline, the second day was very different.To my own luck I started my internship at Newicon...

Newicon are proud to be sponsoring TEDx Bristol

09th November, 2015

We are all looking forward to the upcoming TEDx event in Bristol on Wednesday 11th November - the whole Newicon team will be attending. It is a sell out event filling the Colston Hall. Not only is there a great speaker line up there are also great things to do between talks such as demos from the...

Funding Initiatives to help your business develop better digital technologies

28th September, 2015

The world of business today is overflowing with great ideas and innovation in all fields, as evidenced by the 581,000 startups launched in the UK in 2014. Within this ultra-competitive environment, a business has to be quick off the start line in order to get ahead of their competitors, or else risk...

Cookies Policy – What You Need To Know

28th September, 2015

If you haven't already heard, the new european laws now require that digital publishers give their visitors information about the use of cookies when visiting their website or apps by the 30th September 2015. Google has recently started writing to customers of its AdSense, DoubleClick and Analytics...

Managing Your Meta-Information in Magento

10th September, 2015

Magento is a powerful ecommerce platform and you can do a lot with it. However, let's not forget the basics! Managing your Meta information is an important part of SEO and conversion rate optimisation, yet, there is a lot of misinformation. Some information is much more important than others, and so...

Introducing Andalay.js to Easily Create Model Layers in Angular Javascript Apps.

07th June, 2015

Andalay.js is our latest open source library to aid with the creation of an easy to use model layer in client side Angular js applications. It essentially creates a similar interface to that defined by Backbone.js however it is optimised for use within Angular applications. Using Andalay vastly redu...

5 apps to transform your business in 2015

How bespoke cloud apps could propel your business

23rd December, 2014

  With so many cloud applications flooding the market it can hard for business owners and IT managers to compare and decide what solution is right. In general you'll find that applications that try to do everything, do everything poorly. And applications which provide a nich...

Server backups with Node.js and Amazon S3

15th August, 2014

Here at Newicon, we're big on data. We're also big on data integrity and security. Many of our clients have web applications or eCommerce stores upon which their business relies. These are driven, most commonly, by MySQL or SQL Server databases. Were they to lose the valuable data stored in tho...

Hotspot app and apache cordova

5 quick steps to create an offline iOS/Android app prototype using Cordova and Hotspot

06th July, 2014

During the application development process there is usually a stage in the development where we need to show off how the application will look and feel, and how it will work, before we have written a line of code. This means people can start to understand what their software app will feel like to us...

Snap SVG animation

Adventures with SVG animation and Snap.svg

24th June, 2014

My mission should I choose to accept it: to revamp the Newicon website's front page graphic by adding some animation. The graphic as it stood was a static image of a fantastical device, in the vein of a Rube Goldberg machine or one of Wallace and Gromit's inventions, depicting our company's customer...

Newicon’s contribution meets with royal approval

09th June, 2014

  I’m writing this blog on the train to London. Departing Bristol Parkway arriving London Paddington around 1pm. I’m honoured to have been invited to attend a Royal Reception for the U.K. Technology Industry hosted my Her Majesty the Queen and His Royal Highness the Duke of Edinburgh to recogni...

software developing bristol

Planning and briefing your next software project

09th April, 2014

How do you get the best results when commissioning a software or web development project? It's important when commissioning a software house or digital agency to know your objectives and stay true to those objectives throughout the lifecycle of the project. For most the objectives are simple –...

Our hand coded phone system went live today

02nd March, 2014

  After much anticipation we bit the proverbial bullet and transferred our main phone number to our hand-built, home-grown phone system. Why? Well, mainly because we wanted control. Too many middle men mean things become slow.  If we all decide to have a mind mapping session around a white...

From LAMP stack to the MEAN stack

02nd March, 2014

So we have decided to embrace the MEAN stack as the official development stack for all Newicon projects going forward, and where possible update and upgrade projects to use these technologies where appropriate. what is MEAN? MEAN stands for MongoDB, Express, AngularJs and Node.js. The most important...

An analytical approach to e-commerce success

10th December, 2013

Maintaining and improving an E-commerce site is something that is important for businesses, particularly those in the retail sector. But just how to do this can become quite confusing and complicated in the ever developing and fast growing world of E-commerce and online culture. This blog breaks dow...

Does your E-Commerce store have capacity for growth at Christmas?

10th December, 2013

'Tis the season to be jolly! So Christmas is upon us once again, and already we are being influenced by the Christmas spirit with numerous adverts on TV, Radio and the Internet. And whilst we all may dread how quickly the Christmas season comes round the corner, for businesses Christmas is a crucial...

Responsive Web Design

28th August, 2013

For those organisations that don't act now, they may find themselves behind the curve. Here's why: A million screens have hatched and we need to build for all of them. With literally thousands of devices all running different versions of mobile operating systems, this has become a major headache for...

Get in touch

For more information about how we can help you:

Tel: 0117 205 0425 Email: talktous@newicon.net