We positioned this fast-growing aircraft management and charter airline for success with a distinctive new brand and through smart digital thinking.
Branding, Website and Back Office Flight Marketing System
Centreline, formerly known as Bristol Flying Centre and with its sister company Centreline Air Charter, provide Aircraft Management, Engineering, Charter and Operations from their base at Bristol International Airport. As a long-standing client of ten years, they approached us to reposition the company following their recent acquisition.
Following a full brand values workshop, we developed an exciting and distinctive new brand that could be utilised across all their digital touchpoints and also on livery and in print.
The automated email marketing system we originally produced for the company was given an overhaul and the presentation of flight and Charter Jet information enhanced on the website notification centre. The solution, which provides subscribers and users of the company's website with real-time notifications of flights that are available at greatly reduced costs has been a great marketing tool over the years for the company and is now fully responsive and utilises the new brand identity across desktop, tablet, mobile and email notifications to cover all digital touchpoints.
Empty Flight Legs Back Office System
The empty leg administration system allows Centreline to regularly broadcast email marketing notifications to their customers to promote specific flights. The system is configured to collate and broadcast daily and weekly flight summaries to their direct charter customers and reseller partners.
Following the launch of the new web application - and within the first 12 months - our client reported an incredible 3,000% return on investment, based on the number of additional empty-leg flights booked by existing and new customers.
Newicon has spent time really understanding our business product, targets and budgets. Both creatively and technically, we have managed to use our digital presence to add both efficiency and positive differentiation from our competitors.Phil Brockwell
Newicon gives us more than a creative input, it also adds state of the art technology to steer our business in directions we had not even considered.
Managing Director, Centreline Air Charter