A world-class innovation facility demands a website akin to its status. Our website solution provides a platform for increased exposure and better social communication.
As long-standing BBSP tenants, we were delighted to be awarded the website contract, fending off stiff competition from other providers.
Our knowledge of the park enabled us to portray an image which we and the BBSP management team thought would take the park into its second phase. Enabling the park as a whole to fill plots and increase occupancy of the innovation centre.
Whilst a fresh new image and design architecture was essential, the park also wanted to generate more news and social media awareness, so we created a Parklife wall, which pulls in the best of Twitter, Instagram and YouTube, along with news and events to create a stunning visual overview of life at the park.
The website has been built using Newicon's latest digital product, Iconic. Which is a content management platform with a simple user interface – which the BBSP administration team love – backed by a powerful database structure and supporting technologies. The platform manages all the features of the website, but has the power to add custom features, such as a booking engine, as the site is further developed and improved.
With an exceptionally intuitive user interface, especially on mobile, the new website has positioned the park for future growth. Our digital marketing team are already advising on further SEO and conversion rate optimisation techniques to increase traffic and bring more leads, so these are exciting times as we look ahead.
• Bespoke user experience and theme design
• Visual news and social media wall
• Tenant directory
• Jobs page
• Intuitive CMS admin area
• Web optimisation
During the design and implementation of our new website, Newicon were able to support us through the process to ensure that the website both looked amazing and delivered as an effective marketing tool. The team were able to provide specific advice to ensure that we got a marketing return from the website, and that we were effectively managing our search engine optimisation.Tom Beasley
Head of Bristol & Bath Science Park